Overview:
Empowering Charitable Giving Through Seamless Mobile Integration
Save the Children sought an innovative and efficient way to increase charitable giving while raising awareness about their mission. We partnered with Save the Children to develop a mobile application that would simplify the donation process and engage a wider audience. The project revolved around leveraging Apple’s iTunes store to deliver a seamless experience for donors using iPhones and iPod Touch devices.
Challenge:
Traditional donation methods often present barriers—lengthy forms, competition from other charities, and user friction in the process. Save the Children needed an innovative, user-friendly solution that would seamlessly integrate charitable giving into people’s everyday mobile experience, making donations effortless and impactful.
Solution:
Pop Candy Media developed the “Save the Children” app, a custom-branded iPhone and iPod Touch application designed to simplify donations through Apple’s iTunes Store, ensuring an easy, secure, and emotionally engaging experience for users.
The app featured:
- One-Tap Donations – Streamlined process for quick, hassle-free contributions.
- Emotionally Engaging Impact Stats – A dynamic splash screen showing real-time statistics (e.g., newborn deaths due to inadequate healthcare since the user’s last visit), creating a powerful emotional connection.
- Direct links to Save the Children’s fundraising pages and secure donation portals, ensuring donations were processed smoothly.
- Full Brand Control – Save the Children retained complete control over the app’s messaging, branding, and updates.
Impact & Results:
- Lowered barriers to charitable giving, increasing engagement and donation frequency.
- High emotional engagement, using real-time stats to drive action.
- Global reach through iTunes, expanding Save the Children’s donor network.
- Cost-free development & maintenance, ensuring all funds went directly to the cause.
